Back in the day, when you needed something really clean you pulled out a bottle full of so many chemicals it could give the periodic table a run for its money. But heck, it got the gunk off the floors, windows and walls, so really how bad could it be?

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In those days, Steve worked with commercial cleaning companies so he quickly learned how to properly clean high traffic spaces. But what he also learned—thanks to Right to Know Laws—was the effect all those cleaning chemicals could have on the workers.

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At that point Steve did what any rational-thinking man does when confronted with a problem: he consulted his wife. Together, Steve and Melissa came up with the idea for a natural, environmentally safe cleaner—but one that worked as well as those harmful, toxic ones. Citra Solv was born and immediately put to use as a commercial cleaner. But once Steve and Melissa started a family they began asking the type of questions parents inevitably do: “Why aren’t there any environmentally safe household cleaners?” The next step was obvious—bring Citra Solv to the consumer market. And after countless exhaustive days and sleepless nights, they accomplished just that.

• Our products should be ones we would want to use in our own home—and we’re darned picky.
• You don’t have to sacrifice performance to have a plant-based cleaner.
• Not only do we need to care about the effects of cleaning products on the global environment, we need to be just as concerned with their effects on the environment within our homes.
• Our consumers have the right to know what our products are made of. Being transparent with our list of ingredients is essential.
• We always treat others the way we want to be treated.
• We value our customers and stand behind our products with a money back guarantee.
• We have a social responsibility to use renewable resources and recycled/recyclable packaging in our products. It is our responsibility as a company to do our part to reduce our own carbon footprint.
• All of God’s creatures should be protected. That’s why we support groups like PETA and Leaping Bunny.
• Supporting environmental education will help keep the planet healthy for our kids and theirs.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has."

—Margaret Mead

The essential truth: Great smells come from great ingredients.

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From the desk of Melissa

Nothing pleases me more than hearing from customers about how much they love our products. Early on, we regularly heard stories of Citra Solv coming to the rescue when no other cleaner would work. But just as often we heard about how Citra Solv users loved the way their homes smelled when using it.

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“I feel like I’m coming home to an orange grove!” – Kelly, St. Louis, MO

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Well, there’s a reason for this amazing smell: Citra Solv’s natural fragrance comes from the oils extracted from the peel of an orange. Comments from our customers really made me realize just how important essential oils are to fragrance—and what a critical role they play in the smell of a home. With this heightened awareness of how fragrances made with essential oils smelled better naturally, I began to realize that when I walked into a store carrying candles or room sprays made with synthetic perfumes I would instantly get a headache.

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Not surprisingly, developing our line of Air Scense Air Refresheners—made with real essential oils—became our next undertaking. Down the road, choosing essential oils with aroma-therapeutic properties was instrumental in the development of our Home Solv line of cleaners as well.

Refreshing cleaners that work…. naturally.

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For more than 30 years, we’ve proudly been a family run business that has provided our customers with only quality plant based products that we’d use in our own home. Over time, our family has grown, and so has our family of products. We strive to keep things pure and simple in our lives, our business, and our products, so under the guidance of the good folks from American Express and a prominent marketing agency, we’ve united our family of household cleaners under one roof with the brand name Home Solv®.

Safer for the earth. And every creature in it.

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We're definitely people people. But we love our furry friends just as much (okay, maybe even more). So naturally we only make products that are cruelty free. This means we do not conduct any type of animal testing, nor do we condone it. Furthermore, we don't use any animal-based ingredients in any of our products. Additionally, Citra Solv is very happy to support the work and mission of these great organizations:

• PETA—People for the Ethical Treatment of Animals
• Leaping Bunny—Coalition for Consumer Information on Cosmetics
• NAVS—The National Anti-Vivisection Society